The effort to reduce the sugar content in food and beverage products continues, and now it looks like the UK may start taxing (or "levying" as they prefer to say) chocolate. Efforts to re-make chocolate with less sugar but the same taste appear to have failed. So some in the UK are proposing a tax on chocolate as a way to reduce consumption, citing the apparent success of similar taxes on soft-drinks. As this article notes, sugar is a fundamental ingredient in chocolate and thus is not easily removed. Like most consumers, I'm all for consuming less sugar and cutting down on the calories in my diet. But I know what I'm getting when I buy chocolate. If chocolate is going to be taxed in the name of obesity reduction and consumer health, where do these "sin taxes" end?