Well done to Israel Startup Nation and their new director Cherie Pridham. Cycling isn't always the most innovative or progressive sport so "Chapeau" for inspiring change and innovation.

Israel Startup Nation Continues to Innovate

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Brilliant news: Israel Start-Up Nation appoints first female sports director on WorldTour&url=https://t.co/5mWOA0r7Xo
— JRC INTERFLON RT (@jrc_team) December 6, 2020
British former pro rider Cherie Pridham set to join squad for 2021 having owned and managed British conti team Vitus Pro Cycling. Read the full article at Israel Start-Up Nation appoints first female sports director on... https://t.co/8sBci8tCJQ via @cyclingboomer #velo #cycling pic.twitter.com/438pnZ7Gx1
— Boomer Cycling (@CyclingBoomer) December 4, 2020
Pridham may be the first female to take a seat in the director’s chair at WorldTour level, but the Brit has a long history of running and managing teams.https://t.co/l63JTX97EH
— VeloNews (@velonews) December 4, 2020