Our friends at Sensient have developed a color of the year for 2021 that is designed to represent a new day of joy, optimism, and renewal in the food and beverage space -- "Rising Orange." In this article, Sensient describes the color as something to "[r]echarge consumers" and "[u]plift .. new product innovation. "As the rising orange sun warms the globe on the new year, consumer outlook progresses to a sense of renewal and optimism, as they seek out packaged goods to help naturally recharge their mind, body, and soul from the prior year." Well said Sensient.