Ok, I admit it, I still love my kindle. I can remember pre-ordering my kindle before the initial launch (for a crazy amount of money at the time) for device no one had ever seen before. I've have now purchased several iterations of the device and even though it is a uni-tasker, and you can use your other tablets and phone with kindle apps to read ebooks, the kindle still does it best. The book excerpt is a fascinating read on how a company based on the supply of physical products pivoted to a digital content and hardware provider.