Some of the world's most recognizable brands are filing trademarks to cover intellectual property in the Metaverse. Nike, McDonald's, L’Oreal, Ralph Lauren, and Disney have recently increased trademark filings directed to digital assets. Securing intellectual property rights for digital assets should become an increasingly important consideration for all companies.
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Big Brands Moving into the Metaverse
As the NFT marketplace becomes a billion-dollar industry, some brands already are taking legal action, such as Nike suing StockX for allegedly selling unauthorized images of its sneakers, while more and more are filing for trademarks to protect digital assets.
Characterized by the White House as “the most significant executive action any President has ever taken to protect Americans’ data...