Zara is alleging copyright infringement and other claims against Thiliko LLC. Zara accuses Thiliko LLC of replacing Zara's tags with its own and then reselling the clothes under its own brand at a large markup.
Zara - a leader in fast fashion - has often been the defendant in copyright and related rights lawsuits, but here the table has turned as Zara takes the wheel as the plaintiff.
I'll definitely be keeping an eye on this lawsuit to see how it all plays out.
The complaint offers five comparisons of garment advertisements from zara.com and thiliko-studio.com. All use identical photos. While Zara offers clothes at prices such as $59.90 and $35.90, the identical Thiliko garments are offered for $258 and $198, respectively, the suit says.
In addition to copyright infringement, the complaint alleges unfair competition, false description and false designation of origin pursuant to Section 43(a)(1)(A) of the Lanham Act, 15 U.S.C.A. § 1125(a)(1)(A).