This is an interesting read. It largely confirms many of the pandemic-related purchasing trends in the food industry that have been discussed in other media. In fairness to Palsgaard, the survey was done a number of months ago so the story probably moved faster than the release of the data supporting it. In my view, the survey's greatest strength is its comprehensiveness and the breadth of the topics it addresses.
In spring 2020, Palsgaard set out to find out more about the impact of the crisis on consumer purchasing behaviours, focusing on differences between geographical markets and product categories. In addition to the effects of the pandemic, we explored the attitudes of food and beverage consumers to ethical and environmental issues.