Many brands shared messages of unity in the wake of the presidential election – but some chose to go bolder on social media. Ben & Jerry’s was expected - but Oreo and Potbelly getting in on the celebration, albeit subtly, was a bit of a surprise. See @AdAge article about how some other brands choose to message following the historic election.
The announcement of election results prompted the expected chorus of brands messaging about "unity," but some opted to celebrate on social media.
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Grandes marcas como Walgreens, Netflix e Kellogg reduziram seus investimentos com publicidade para ficarem fora do debate nacional. Aquelas que entraram na arena política tiveram níveis variados de sucesso: negativo e positivo: https://t.co/iqqSSUsfmZ pic.twitter.com/6kWGhYHEEh— Abap Nacional (@abapnacional) November 17, 2020
Being boldly opinionated gives a brand character and shows empathy for the world they aim to serve. https://t.co/MuxR0jnubZ— Faith Popcorn (@FaithPopcorn) November 16, 2020