November 17, 2020 | less than a minute read

The announcement of election results prompted the expected chorus of brands messaging about "unity," but some opted to celebrate on social media.

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Jeffrey Brown

Partner

Get in touch

Jeffrey Brown

Partner

Many brands shared messages of unity in the wake of the presidential election – but some chose to go bolder on social media. Ben & Jerry’s was expected - but Oreo and Potbelly getting in on the celebration, albeit subtly, was a bit of a surprise. See @AdAge article about how some other brands choose to message following the historic election.

Brands like Ben & Jerry’s, Bumble and ClassPass, along with ad agencies like McCann Worldwide and R/GA, reacted to the news on social media, to varying levels of overtness. While the passionate Ben & Jerry’s made its position clear in a blog post to its followers, Oreo and Potbelly tweeted oh-so-subtle nods at celebrating. Many focused on celebrating Harris’ historic win or messages of unity, rather than celebrating a win for the Democratic party.