Many brands shared messages of unity in the wake of the presidential election – but some chose to go bolder on social media. Ben & Jerry’s was expected - but Oreo and Potbelly getting in on the celebration, albeit subtly, was a bit of a surprise. See @AdAge article about how some other brands choose to message following the historic election.
| less than a minute read
The announcement of election results prompted the expected chorus of brands messaging about "unity," but some opted to celebrate on social media.
Brands like Ben & Jerry’s, Bumble and ClassPass, along with ad agencies like McCann Worldwide and R/GA, reacted to the news on social media, to varying levels of overtness. While the passionate Ben & Jerry’s made its position clear in a blog post to its followers, Oreo and Potbelly tweeted oh-so-subtle nods at celebrating. Many focused on celebrating Harris’ historic win or messages of unity, rather than celebrating a win for the Democratic party.
/Passle/5f6edd8e8cb62a0bec3e5fd2/SearchServiceImages/2022-10-25-16-30-56-175-63580f40f636e91d30a05c95.jpg)
Tweets on this subject
Grandes marcas como Walgreens, Netflix e Kellogg reduziram seus investimentos com publicidade para ficarem fora do debate nacional. Aquelas que entraram na arena política tiveram níveis variados de sucesso: negativo e positivo: https://t.co/iqqSSUsfmZ pic.twitter.com/6kWGhYHEEh
— Abap Nacional (@abapnacional) November 17, 2020
Being boldly opinionated gives a brand character and shows empathy for the world they aim to serve. https://t.co/MuxR0jnubZ
— Faith Popcorn (@FaithPopcorn) November 16, 2020
/Passle/5f6edd8e8cb62a0bec3e5fd2/SearchServiceImages/2022-11-22-15-18-07-954-637ce82ff636e90c649f7961.jpg)
/Passle/5f6edd8e8cb62a0bec3e5fd2/SearchServiceImages/2022-11-15-14-52-06-595-6373a796f636e919680ab9b6.jpg)
/Passle/5f6edd8e8cb62a0bec3e5fd2/SearchServiceImages/2022-11-08-21-58-44-067-636ad114f636ea108475c45c.jpg)