18 Aug, 2023 What's in a name? Overstock Rebrands as Bed Bath & Beyond By Laura Lamansky Trademarks are source identifiers marketers and brand gurus use to differentiate their goods or services from competitors. But how much...
17 Nov, 2020 The announcement of election results prompted the expected chorus of brands messaging about "unity," but some opted to celebrate on social media. By Jeffrey Brown Many brands shared messages of unity in the wake of the presidential election – but some chose to go bolder on social media. Ben &...