What do employees want from their employer? Sure, a decent paycheck, health insurance and vacation days are important. But the ABC Company provides these benefits, and so does the 123 Company. So what makes one company more appealing to employees than the other? It’s the little things that show employees they’re appreciated. When comparing one company to another, the company with a culture of appreciation usually wins.
There are many ways to show appreciation that don’t require much time, money or effort. Take, for example, a simple verbal acknowledgment for a job well done. As the CEO or manager, taking a moment to speak directly with your employee to acknowledge their work can make a huge impression on that employee. It shows them that you’ve taken notice of the employee’s work. Employees, especially millennials, want verbal acknowledgment and feedback, and this is one of the best ways to show appreciation.
A handwritten note or an email is also effective if you make it personal to the employee. “I really appreciate the work you did to clean up the database. It’s not a fun job, but our next mailing will be more efficient thanks to your efforts.”
Other ways to show your employees you appreciate them include:
- Unexpected time off. Consider giving an employee or the whole office a few hours off once in a while. For example, the first nice warm weather day or an afternoon in December to do some holiday shopping. (Let’s see if the boss is reading this )
- Bringing in treats, coffee or lunch. Food is always a hit, especially in our own office.
- Inviting employees to sit in on planning sessions.
- Holding frequent state-of-the-company meetings to keep all employees appraised of what’s going on in the workplace.
For some employers, it’s a big deal if their employees simply show up each day, dressed appropriately and use the tools they have to connect with customers. Appreciating your employees for being part of the team is also worthy of an acknowledgment.
We recently helped a banking client develop and execute a brand recognition campaign. As the new brand was rolled out over a six-month period, so too were small, but impactful, ways to acknowledge and recognize employees.
One month employees received pins to wear at work. The pin had the new slogan on it, and if a customer asked the employee what it meant, it gave the employee the opportunity to explain the new brand and interact with the customer. Another month, each employee received a branded pen.
The next month each employee received recruiting cards he or she could personalize with their name and hand to prospective employees. Employees loved the cards and felt empowered to help find the next great job candidate. These cards were tied to a refreshed employee referral bonus. Employees were rewarded with candy bars in November with a message that said the company was “thankful” for them.
The impact of this overall campaign resulted in a lower employee turnover rate. Employees felt like they had ownership in the company and knew they were appreciated. It was a win-win.
If you’re not already acknowledging your employees, consider putting together a small internal focus group to solicit input on ways to start recognizing employees. A little effort goes a long way to differentiate your company from the competitor, helping you recruit and retain the best employees.
If you were CEO for the day, what would you do to show appreciation?