11/17/2025 9:59:35 PM Consent to Register: Smart Strategy or Risky Move for Your Brand? By Laura Lamansky A common roadblock your trademark application may hit is a Section 2(d) likelihood of confusion refusal at the U.S. Patent and Trademark...
11/12/2025 1:50:21 PM Avoid Costly Mistakes: Why Every Business Should Do a Trademark Search Before Choosing a Brand Name By Laura Lamansky Selecting a brand name or logo is one of the most exciting steps in building your business identity. But skipping a trademark search can...
10/9/2025 2:11:27 PM Joint Trademark Ownership: Strategic Collaboration or Legal Minefield? By Laura Lamansky In today’s interconnected business landscape, collaboration is often key to innovation and market expansion. One such collaborative...
8/18/2023 5:07:31 PM What's in a name? Overstock Rebrands as Bed Bath & Beyond By Laura Lamansky Trademarks are source identifiers marketers and brand gurus use to differentiate their goods or services from competitors. But how much...
6/15/2023 3:21:28 PM Jack Daniels Fetch'd a Win in SCOTUS Dog Toy Case By Laura Lamansky Alcohol brand Jack Daniels won at the U.S. Supreme Court this summer against a dog toy manufacturer who created novelty dog toys similar...